Market Entry Strategy into Face Masks and Face Shields Targeting Healthcare for a PPE (Personal Protective Equipment)
Heading 1
Market Entry Strategy - PPE
Market Entry Strategy into Face Masks and Face Shields Targeting Healthcare for a PPE (Personal Protective Equipment) Manufacturer
Customer Problem
Global PPE manufacturer wanted to penetrate the US Healthcare PPE Market adding new product categories Face Shields and Face Masks to their line. Customer wanted to get an understanding of the market and Go-to-Market strategy.
SparQ Approach
• In-depth analysis of the US Healthcare PPE Market Taxonomy/Structure (market map)
• Situational (PRESTO, SWOT) analysis of the company and analysis of competition.
• Market segmentation model and segment personas for the target markets.
• Product Range Composition Analysis
• Channel Analysis
Delivered
-
Market Structure and Taxonomy of the US Healthcare PPE Market identifying attractive submarkets and market sizing estimates.
-
Situational (PRESTO, SWOT) analysis of the company and analysis of competition and action plans to address opportunities and threats.
-
Market segmentation model and segment personas for the target markets.
-
Customer journey map and list of digital assets for drip campaigns
-
Initial product range lineup and target positioning on price – value curve for target segments
-
Go-To-Market strategy and distribution recommendation