Market Entry Strategy-Sensors

Market Entry Strategy – Sensors

Market Entry Strategy for an early stage Sensors Startup

Customer Problem

A early stage sensors startup wanted a strategy enabling them to commercialize the product, go to market and develop multi generation product plans and also establish best practices for the product management organization

SparQ Approach

Market map and structure with market sizing, target sub markets and competitive landscape.
Situational (PRESTO, SWOT) analysis of the company and analysis of competition.
Assessment of product management organization and capability gap assessment.
Training team on product management fundamentals.
Evaluation of product development processes (stage gate, agile) to accelerate go to market.
Go To Market Analysis.

Delivered

Market Structure and Taxonomy of addressable sensor market identifying attractive submarkets and market sizing estimates.
Situational (PRESTO, SWOT) analysis of the company and analysis of competition and action plans to address opportunities and threats.
Training of the product management organization based on gap analysis on product management fundamentals.
Agile based product development process and associated underlying processes tailored to the business.
Training R&D and Product Management teams on Agile, Scrum.
Product management templates (VOC, Business Case etc)
Coaching of product management on VOC and how to recognize customer unmet needs.
Coaching of team on approach to launch MVP (Minimum Viable Product) product.
Coaching of product management team to develop multi generation product roadmaps.
Hybrid direct/system integrator Go To Market strategy tailored for the business.