Product Management Consulting – Mid Market Durable CPG Company

Product Management Consulting for a Mid Market CPG Company to Develop Separate Standalone Product Management Function

Customer Problem

Mid market growing consumer durable goods company wanted to establish a separate standalone product management function as part of planning for its next phase of growth.

SparQ Approach

Market analysis of company’s end markets, products and competition
Analysis of current sales and marketing structure and product marketing fundamentals knowledge using qualitative and quantitate surveys
Future state product management structure options and implementation
Recruitment and interviewing support to support product manager hiring
Product development process recommendations
Training and coaching of new Product marketing and R&D teams on product development process.
Development of underlying process and documentation templates for product development process

Delivered

Product manager profile required to drive growth in the company’s markets an channels
Product Management Training material based on gap analysis of survey results.
Product management structure recommendation – combination of internal and a few external hires
Product manager job specifications for the Human resources team
Interviewing support for the hiring process
Training of the Product Management and R&D Team on Strategic Marketing and Product Management principles including VOC and Market Research
Tailored stage gate product development process design and implementation
Documentation of underlying processes and required templates
Active coaching of new product management team through initial structure and stage gate process learning pains.